Marketing Destinations and Venues for Conferences, Conventions and Business Events (Events Management) by Rob Davidson, Tony Rogers
Marketing Destinations and Venues for Conferences, Conventions and Business Events (Events Management) by Rob Davidson, Tony Rogers PDF, ePub eBook D0wnl0ad
Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as:* Trends and issues in destination and venue marketing
* Strategic marketing planning, ROI and strategy evaluation
* Destination and venue selling strategies
* Future challenges, opportunities and supply-side developments
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